Just Water

A Shopify-based e-commerce website that needs to explore modern features and innovative revenue generation strategies to get to the next level.

Role

Project Design Lead

Team

1 Technical Project Manager

2 Shopify Developers

1 Photographer

Duration

3 months

Project Overview

A complete redesign of the Shopify-based product detail page, making it fully responsive. A new subscription model developed from scratch without using Shopify plugins. A redesigned navigation that is more concise and direct. Lastly, The implementation of a bundles system accessible from multiple parts of the website including the navigation.

Problem

Just Water has established itself as a well-known brand, but parts of their website still resemble that of a newer company. To align with their status as a popular brand, Just Water needs to enhance the visual appeal of their website to better promote their products. Additionally, they aim to introduce a subscription model and incorporate new features, such as bundle options.

Solution

We successfully implemented a product detail page that enhanced the visual appeal of their products. Additionally, we introduced a brand-new recurring subscription model from scratch. We designed and implemented a bundle builder and completely reworked the navigation. These improvements have significantly enhanced website performance.

Highlights

Implemented a feature that allows users to seamlessly navigate between different SKU numbers without disrupting the existing PDP layout. While item photography and content may change, the page layout and scroll position remain consistent. This reduces the bounce rate and increases the likelihood of customers adding more products.

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