Motorola

Motorola Solutions, a leader in two-way radio communication systems for first responders, is poised to enter a new market in the collaborative community space of home and business security.

Role

Project Design Lead

Team

2 UX Researchers

2 Content Writers

1 Branding Designer

Duration

4 months

Project Overview

Create a full featured website product from scratch. The website is designed to integrate the community’s security cameras into the local police departments camera system. Motorola needs me to design a user registration form that functions as an interactive configuration process, guiding users to the precise entry point they need to start the signup process.

Problem

Research shows that competitors in this market all use a standard registration process that fails to encourage reluctant community members to sign up. Users often feel disengaged and uncomfortable proceeding on police department websites.

Solution

Created a fully-featured website with new branding for a community feed-sharing program aimed at local police departments. We successfully implemented a personalized registration form designed as an interactive configuration process, which enhanced user engagement and confidence in the program.

Highlights

Refined and optimized the marketing materials to be web-friendly, while also making them more approachable and polished. This subtle messaging conveys that the community program is safe, secure, and purposeful. This approach helps build trust, encourages community participation, and enhances overall engagement with the program.

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