Safe + Fair
Safe and Fair is a popular brand in retail stores across America, now with an online digital presence, specializing in clean food that is safe for individuals with severe allergies.
Role
Project Design Lead
Team
1 Technical Project Manager
2 Shopify Developers
1 Photographer
Duration
3 months
Project Overview
A complete redesign of the Shopify-based product detail page, making it fully responsive. A new subscription model developed from scratch without using Shopify plugins. A redesigned navigation that is more concise and direct. Lastly, The implementation of a bundles system accessible from multiple parts of the website including the navigation.
Problem
Safe and Fair had established a strong and prominent brand presence, but their e-commerce experience did not reflect the same level of professionalism. Visitors to their website often felt that it was underwhelming. The website lacked features on their website that most would expect from an established company that exists in stores such as Target and CVS.
Solution
We created a feature-rich website with a subscription bundle builder fully integrated into Shopify. We completely overhauled the product detail page, delivering a premium experience that showcases the product in its best light. Additionally, we added a personal touch by incorporating Instagram influencers into the site, linking their profiles with the bundle builder to enhance engagement and connection.
Highlights
Overall engagement and sales saw a significant boost with the introduction of the bundle builder alongside influencer bundles. Shoppers at Safe and Fair appreciated the personal touch provided by featuring "favorite" bundles from influencers, which served as an excellent starting point for customizing their own bundles.
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